62
Books Read
That's a lot of books. We have some serious book worms (and book clubs) in the team.
WRAPPED 2024
This past year has been a whirlwind of change—fast-paced, dynamic, and exhilarating. As creatives, we don’t just adapt to change; we embrace it and help shape it. In an ever-evolving landscape, our mission remains clear: to help brands rise above the noise, craft stories that truly resonate, and equip them with the tools they need to grow and transform.
2024 marked our 12th year of building brands and sharing their stories. We’re profoundly grateful for the opportunity to collaborate with clients tackling ambitious challenges and for the chance to do what we love: showing the world the transformative power of great design.
The Stats
Can we sum up and entire year in numbers? Maybe not, but we’re sure as hell going to try. Let’s talk numbers.
We completed 1548 tasks,
, took 80 vacation days 
, worked on 28 projects 
, hosted 2 events for creators 
and launched our first merch drop.
Portfolio Projects
A lot more to come!
8
Envia Todo
· Logistics
Punto Code
· Technology
Groovies
· CPG
Big Slice
· Food & Bev
Rrey
· CPG
Monterrez
· Food & Bev
Boundary
· Food & Bev
Avion
· Food & Bev
Envia Todo
· Logistics
Groovies
· CPG
Rrey
· CPG
Boundary
· Food & Bev
Punto Code
· Technology
Big Slice
· Food & Bev
Monterrez
· Food & Bev
Avion
· Food & Bev
Industries we've served
Weird numbers
262
Kms run
That's either a lot or not very much depending on how you look at it.
5
Taylor Swift Concerts
A lot of Swifties or maybe a single dedicated swifty?
41
Ternurines acquired
Don't ask.
396
Pieces of baked goods eaten.
Bread is love. Bread is life. Possibly lowballing this one.
3
Home office floods
That's a single home office thrice flooded.
4
Moves to a new city
Our team be going places.
1
Wooden stool build
From scratch. A stool built on sweat and blood.
Initiatives
Each year, we push beyond design work to explore new ideas—and 2024 was no exception. Here’s a look at our initiatives.
Off The Record
Off The Record is our event series designed to bring creators and the creative community together. The goal is simple: to inspire people to start, grow, or transform their businesses. These casual talks give founders a space for honest conversations about building a business—the good, the bad, and the ugly. This year, we hosted our biggest event yet, with around 100 attendees.
Merch Drop
This year, we launched our first merch drop with the theme: Creative Fuel. It featured a limited run of three designs inspired by the idea that creativity isn’t just about finding inspiration—it’s about discovering what sparks your mind to explore new ideas. A closer look at the raw, authentic moments of the creative process.
Duopress: website builder
We developed our own in-house website builder for clients, and we call it Duopress. Designed to take the headache out of website management, Duopress makes it easy to update content, create unlimited pages, and add or reorder content blocks—all while ensuring the design stays perfectly on-brand.
Tools
What tools keep our wheels turning? Alongside our daily go-tos, we’re always on the hunt for new ways to design, collaborate, and communicate. Here’s our current tool stack:
Day to day tools
These are our bread and butter—the tools we rely on to get things done every single day. Our daily rotation. You know the drill.
Figma
Design
Illustrator
Design
InDesign
Design
Photoshop
Design
Asana
Productivity
Slack
Comms
Notion
Productivity
Miro
Productivity
Canva
Design
Mondays
Productivity
Github
Development
Dropbox
Organization
VS Code
Development
Alfred
Productivity
Experimental Tools
These are the new tools we’re testing out. Still in beta mode, but many of them are likely to make the cut and join our essentials.
Arc
Browser
BetterTouch
Customization
Raycast
Productivity
Vercel
Development
Loom
Comms
Calendly
Meetings
Grammarly
Productivity
Firefly
AI Design
Itsycal
Organization
Color Picker
Design
Fontlab
Typography
CleanShot
Comms
special thanks
None of our work would be possible without the incredible talent, collaboration, and kindness of our team and partners. A heartfelt thank you to everyone who helped bring our ideas to life.
Andrea de la Mora
Bianca Guzmán
Danna Chávez
Elvy Villaescusa
Francisco Puente
Ozcar Aguilar
Manuel Llaguno
María Fernanda García
María Sáenz
Michelle Pinzón
Rafaella Tafich
Sara Alarcón
Sofía Gil
Victor Escobar
I want to thank you because not only did we achieve the expected results, but we also really enjoyed the process—we had fun, let ourselves be surprised, and learned so much from you.
Alberto Barbiero
Grupo Galería
We’re very happy with how the brand turned out—it’s exactly the style of identity we were looking for to match our vision. We’re also really pleased with the process—thank you for your great attitude and collaboration every step of the way.
Juan Pablo
Wellu
Interested in working together?
We'd love to hear from you.
Work with us
Firmalt is a strategic branding and digital agency focused on making things interesting. We build brands and tell stories that are easy to understand and impossible to ignore.
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